types of tiktok ads

TikTok has become a symbol of viral trends, with one billion users daily. This makes it a key place for advertisers to reach a wide audience. It uses clever content and an effective algorithm to target people precisely. This brings brands and potential customers closer together. Users spend about 95 minutes daily on TikTok, offering a big window for ad exposure.

Around 55% of TikTok users have bought something they saw on the app. This shows the platform is good at turning viewers into shoppers.

It’s essential for businesses to know the various TikTok ad types. This way, they can boost their brand, get people involved, and see real business results. Picking the right ad format can make your TikTok marketing more effective. It sets the stage for a successful ad plan.

Key Takeaways

  • TikTok has a massive user base with one billion daily users as of early 2022.
  • Average TikTok user engagement is 95 minutes daily, providing ample exposure for ads.
  • Over 55% of users report purchasing after seeing TikTok sponsored content, proving ad conversion.
  • Branded effects and hashtag challenges significantly boost user-generated content and engagement.
  • Spark ads exhibit higher completion and view-through rates, enhancing ad effectiveness.

Understanding TikTok Ad Formats

With over one billion daily users, TikTok is a goldmine for advertisers. It offers many ad formats to suit different marketing goals. Let’s dive into these TikTok ad formats to see how brands can use them effectively.

In-Feed Ads

TikTok in-feed ads blend right into the For You Page. This makes them engaging, not annoying. They last from 5 to 60 seconds, but it’s best if they’re 21 to 34 seconds long. You can even include custom “Shop Now” or “Learn More” buttons. Too Faced’s ads got 7.6 million views in a day, showing just how well these can work.

Top-View Ads

Right when the app opens, there are TikTok top-view ads to grab the user’s attention. They can last up to 60 seconds and are perfect for introducing a brand in a big way. With so many people using TikTok daily, this is a great chance for brands to get creative.

Branded Hashtag Challenges

Branded Hashtag Challenges get users involved and build a online community. Pringles’ challenge got over a billion views and 343K videos made. It shows how these challenges can really boost brand awareness and get lots of interaction with users.

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Brand Takeover Ads

For the biggest impact, there are Brand Takeover ads. They show a quick and memorable image or video right at app opening. Lasting 3 to 5 seconds, static or moving, they’re sure to get noticed, helping users remember the brand.

Spark Ads

Spark Ads turn regular content into must-see ads. They have much higher completion rates than regular in-feed ads. Plus, they feature cool interactive options like clickable music discs. They make people connect with the brand in a fun way.

Branded Effects

Branded Effects let users play with custom filters and effects. This encourages them to make videos with a brand’s theme. It’s great for spreading the brand message in a fun, natural way. Together with other TikTok advertising options, these effects boost brand engagement and loyalty.

The Benefits and Effectiveness of These Types of TikTok Ads

TikTok ads stand out in the digital marketing world. They have high user engagement and precise targeting. More and more businesses are choosing TikTok for their ads because of proof showing it works well and costs less to advertise here.

tiktok influencer partnerships

Engagement Rates

TikTok ads excel at getting people involved. The unique video style and appeal to Gen Z create a lot of interaction. This is great news for businesses since TikTok users spend about 95 minutes a day on the app. This means they see more ads and interact with them more, especially videos between 9 to 15 seconds long.

Targeting Capabilities

TikTok’s precise ad targeting is a game-changer for advertisers. It helps them reach exactly who they want through detailed segmentation. The platform’s smart use of data and targeting options ensures ads hit the mark. This is key for achieving the best outcomes with tiktok influencer partnerships and tiktok branded hashtags, which are vital in TikTok marketing.

Cost Efficiency

Using TikTok ads is cost-effective, making it a great choice for many businesses. Its various ad formats fit different budgets. Things like TikTok Search Ads and Shopping Ads really stand out, improving results for most ad groups. This leads to better spending decisions. As TikTok’s ad options grow, so does the chance for even better cost efficiency in the future.


TikTok has changed the way we look at digital marketing with its massive user base of 1.218 billion. It’s now the sixth-largest social media platform in the world. People spend an average of 95 minutes daily on TikTok. This shows it’s a key place to capture a wide audience’s attention. It has a nearly equal split of male and female users, which is great for businesses reaching out.

Almost all users on TikTok, 92%, do something after watching a video. And about 37% of them buy things. These numbers show how TikTok can strongly influence what people choose to buy. TikTok has a much higher engagement rate than Instagram, at 4.25%. This means it’s better for getting people to interact with and see your content.

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If businesses use TikTok’s ads well, they see a great response. They can do better than digital and TV ads by 15-20%. In Europe, TikTok’s ads are 64% more effective than other digital media. With its focus on younger users who have money to spend, TikTok is perfect for today’s marketing needs. Companies that use TikTok well will boost their brand’s visibility and connect better with their audience. This leads to more success in their marketing efforts.


What types of TikTok ads are available for businesses?

TikTok offers different ads for businesses. This includes In-Feed ads and Branded Hashtag Challenges. There are also Top-View ads and Brand Takeover ads. Each type helps with different goals, like increasing brand awareness or engaging users.

How do In-Feed ads work on TikTok?

In-Feed ads show up on a user’s For You Page. They blend in naturally and you can tap them for more info. Brands can work with influencers to make these ads even more engaging.

What are the benefits of using Top-View ads on TikTok?

Top-View ads show when you open the app, catching viewers’ immediate attention. With their creative messages, they make a strong first impression.

How can Brand Takeover ads maximize reach?

Brand Takeover ads pop up right as the app opens. Their quick and sharp visuals aim for a wide audience, helping a campaign take off.

What are Branded Hashtag Challenges on TikTok?

Branded Hashtag Challenges encourage users to join in by creating content. They’re fun and draw a lot of users, creating buzz around a campaign.

How can Spark Ads benefit my TikTok campaign?

Spark Ads turn regular posts into ads. This can boost your click-through rates and lets users interact directly with your brand.

What makes TikTok ads effective for marketing campaigns?

TikTok ads are great at engaging users, especially Gen Z. They can target the right people well and are also cost-effective, offering a good return on investment for brands.

How does TikTok’s targeting capabilities enhance ad performance?

TikTok lets brands target their ads very precisely. This means your ads are seen by people who are more likely to be interested. Better targeting means better results.

Are TikTok ads cost-efficient for small businesses?

Yes, TikTok has ads that fit all sorts of budgets. This makes it a good choice for big and small companies. The ads offer a lot of value for their price.

What role do TikTok influencer partnerships play in ad campaigns?

TikTok influencers can really help ads do well. They add credibility and attract more views. This can lead to better engagement with your target audience.
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Hi, I'm Tracey! With a love for the art and science of social media, I started this blog to help you navigate the maze of issues, shares, and algorithms. Eager to elevate your social presence? You've come to the right place. Let's connect and thrive online!