how to do a giveaway on tiktok

Running a giveaway on TikTok can be a great way to boost engagement and brand visibility. Some of the largest brands, like Ralph Lauren and Crocs, have successfully used TikTok contests and giveaways to capture their audience’s attention. To ensure a successful giveaway, you should choose the right format and goals for your promotion, select relevant prizes, create entry guidelines and official rules, develop a TikTok contest landing page, announce and promote your giveaway, and finally, pick and acknowledge the winners.

Key Takeaways:

  • Running a giveaway on TikTok can enhance engagement and brand visibility.
  • Choose between a giveaway or contest format based on your goals.
  • Select prizes that are relevant to your brand and appealing to your target audience.
  • Create simple entry guidelines and official rules.
  • Develop a TikTok contest landing page to track and manage entries.

Choose Your Contest or Giveaway Format and Goals

When hosting a giveaway on TikTok, it’s important to choose the right contest or giveaway format that aligns with your goals. The format you choose will determine the requirements for entry and how the winner is selected. Let’s dive into the differences between giveaways and contests.


A giveaway involves randomly selecting a winner from the pool of participants who entered your promotion. This format is relatively easy to manage and can be a great way to achieve multiple goals, such as:

  • Increase brand awareness: By hosting a giveaway, you can generate buzz around your brand and attract the attention of new TikTok users.
  • Gain followers: Encouraging users to follow your TikTok account in exchange for entry into the giveaway can help grow your follower count.
  • Reward engaged customers: Giveaways provide an opportunity to show appreciation to your loyal customers, helping to foster customer loyalty.

For example, a clothing brand might run a giveaway where users need to follow their TikTok account and comment on a specific video for a chance to win a gift card or a clothing item.


A contest, on the other hand, asks contestants to submit something and selects the winner based on votes, creativity, or other criteria. Contests are ideal for generating user-generated content and can help achieve goals such as:

  • Increase brand awareness: Contest entries often involve creating and sharing TikTok videos related to your brand, which can attract attention and engagement.
  • Gain followers: Encouraging participants to follow your account and engage with your content can help increase your follower count.

For example, a makeup brand might run a contest where users are asked to create a TikTok video showcasing their creative makeup look using the brand’s products. The winner could be chosen based on the number of likes or a panel of judges.

The Right Choice for Your Goals

When deciding between a giveaway or a contest, consider your specific goals for the TikTok promotion. Do you want to increase brand awareness, gain followers, reward customers, or generate user-generated content? Understanding your goals will help you choose the most suitable format.

Remember, both giveaways and contests can be effective strategies for engaging with your TikTok audience and achieving your marketing goals. The key is to choose the format that best aligns with your objectives and resonates with your target audience.

Now that you have a clear understanding of the different formats, let’s move on to the next step in hosting a successful TikTok giveaway: selecting prizes for your promotion.

Giveaways Contests
Randomly select winner Winner chosen based on votes or criteria
Easy to manage Generate user-generated content
Increase brand awareness Increase brand awareness
Gain followers Gain followers
Reward engaged customers No extra cell

Select Prizes for Your TikTok Promotion

Choosing the right prizes for your TikTok giveaway is crucial to attract participants and ensure the success of your promotion. Consider your budget and target audience when making your prize selection. Here are some tiktok giveaway ideas that can make your promotion more appealing:

  1. Offer products from your business: Give away items or merchandise that are related to your brand. For example, if you own a beauty brand, you could offer a set of your popular skincare products as the prize.
  2. Buy a much-sought-after prize: Consider purchasing a highly desirable item that is currently trending or in demand. This can help generate excitement and attract a larger audience. For instance, you could give away the latest gaming console or a popular designer handbag.
  3. Partner with another small business: Collaborating with another small business can add value to your giveaway. You can combine prizes from both businesses, giving participants a chance to win a bundle of products. This cross-promotion can also help expand your reach and attract new followers.

Remember, it’s important to choose prizes that are relevant to your brand and appeal to your target audience. By offering prizes that align with your niche, you increase the likelihood of attracting participants who are genuinely interested in your products or services.


“We partnered with Green Journey, a sustainable clothing brand, for our TikTok giveaway. Participants had the chance to win a bundle consisting of our organic skincare products and Green Journey’s eco-friendly apparel. This collaboration not only attracted participants who were interested in both our brands but also helped increase brand awareness and engagement across social media platforms.” – Emily, Founder of Skincare Delight

Now that you have a few tiktok giveaway ideas for prizes, you can move on to the next step – creating entry guidelines and official rules for your TikTok giveaway.

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Create Entry Guidelines and Official Rules

When organizing a TikTok giveaway, it’s crucial to provide clear and simple entry guidelines to ensure a smooth and successful promotion. By outlining the steps participants need to follow, you can minimize confusion and encourage more entries. Additionally, creating official rules adds transparency and protects both you and the participants. Here are some essential guidelines and rules to consider for your TikTok giveaway:

Entry Guidelines:

  1. Follow: Instruct participants to follow your TikTok account to be eligible for the giveaway.
  2. Use hashtag: Ask participants to include a specific hashtag related to your promotion in their TikTok video caption.
  3. Comment: Encourage participants to leave a comment on your giveaway video to further engage with your content.
  4. Tag someone: Request participants to tag a friend or multiple friends in their comment to expand the promotion’s reach.
  5. Duet/stitch: Allow participants to create a duet or stitch video with your TikTok content to encourage greater creativity and participation.

By incorporating these entry guidelines, you can effectively increase engagement and generate excitement for your TikTok giveaway. Remember to keep the guidelines concise and easy to understand.

Official Rules:

Creating official rules is essential to ensure that your TikTok giveaway complies with platform policies and legal requirements. Here are some key elements to include:

At the beginning of your official rules, you should explicitly state that your giveaway is not associated with or endorsed by TikTok. It’s also important to include the following:

  • A statement that no purchase is necessary to enter or win the giveaway.
  • Eligibility requirements, such as age restrictions and residency limitations if applicable.
  • The start and end date of the giveaway, including the specific time zone.
  • A detailed description of the prizes and their approximate retail value.
  • How the winner(s) will be selected and notified.
  • Any additional terms and conditions, such as restrictions on multiple entries or disqualification criteria.
  • A privacy policy, ensuring participant data protection.

Remember to consult legal professionals to ensure your official rules are compliant with local laws and regulations.

By establishing clear entry guidelines and official rules, you can run a fair and successful TikTok giveaway that engages your audience and abides by all relevant guidelines and regulations.

tiktok giveaway rules

Develop a TikTok Contest Landing Page

In order to effectively manage and track entries for your TikTok contest, you may need to create a dedicated landing page. This landing page will serve as an alternative method of entry (AMOE) for participants who prefer not to submit their entries directly on TikTok. It is particularly required when you are asking for something of value from entrants and need to pick a random winner.

Creating a landing page for your TikTok contest has several advantages. Firstly, it allows you to collect entries through other channels, such as email submissions or a simple contact form. Secondly, it provides a centralized hub where participants can easily access all the necessary information about your giveaway. Lastly, a landing page offers the opportunity to include additional content, such as videos or images, to further engage and inform potential participants.

When designing your TikTok contest landing page, consider the following tips to ensure its effectiveness:

  1. Clear Entry Instructions: Clearly outline how participants can enter the contest through the landing page. This may include filling out a form, uploading their TikTok video, or any other specific requirements.
  2. Highlight Contest Prizes: Showcase the exciting prizes participants can win by entering the TikTok contest. Use compelling images and descriptions to create excitement and encourage participation.
  3. Include Official Rules: Display the official rules of the contest on the landing page. This will provide transparency and ensure that participants have a clear understanding of the terms and conditions.
  4. Create a Sense of Urgency: Encourage participants to enter the contest by including a countdown timer or indicating the number of days left to enter. This will create a sense of urgency and drive participation.
  5. Showcase User-Generated Content: Display submissions from previous participants to demonstrate the creativity and enthusiasm of your audience. This can inspire new participants to submit their own entries.
  6. Optimize for Mobile: Ensure that your landing page is mobile-friendly, as the majority of TikTok users access the platform from their smartphones. A seamless mobile experience will also improve user engagement and participation.

By developing a TikTok contest landing page, you provide an alternative entry method and enhance the overall user experience for participants. Furthermore, a well-designed landing page can help drive more entries and increase the success of your TikTok giveaway.

TikTok Contest Landing Page Example

Elements Description
Clear Entry Instructions: Include a step-by-step guide on how to enter the contest, including any specific requirements or key details.
Prize Showcase: Showcase the prizes participants can win with enticing visuals and engaging descriptions.
Official Rules: Provide a link or section with the official rules of the contest to ensure transparency and compliance.
Countdown Timer: Create a sense of urgency by displaying a countdown timer indicating the time remaining to enter the contest.
User-Generated Content: Feature submissions from previous participants to showcase the creativity and excitement of the contest.
Mobile Optimization: Ensure the landing page is fully responsive and optimized for a seamless mobile experience.

Announce and Promote Your TikTok Giveaway

To maximize participation in your TikTok giveaway, it’s important to promote it across various channels. Start by announcing your giveaway on your TikTok account and encouraging your followers to share it. Cross-promote on other social media platforms, engage with relevant influencers, consider TikTok advertising to reach a broader audience, and create a dedicated landing page to provide all the necessary information about your giveaway. Promotional tactics such as these will help generate excitement and attract participants.

Here are some effective strategies to promote your TikTok giveaway:

Cross-Promotion on Social Media Platforms

Extend the reach of your TikTok giveaway by sharing it on other popular social media platforms such as Instagram, Facebook, and Twitter. Create eye-catching posts that highlight the prizes and entry details, and encourage your followers to participate. Leverage your existing audience and engage with potential participants on multiple platforms.

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Engage with Relevant Influencers

Leverage the power of influencer marketing by collaborating with relevant TikTok influencers who have a strong following and align with your brand. Partnering with influencers can significantly increase the visibility and credibility of your giveaway. Ask them to create engaging content around your giveaway, share it with their followers, and encourage participation.

TikTok Advertising

Consider using TikTok advertising to reach a wider audience and gain more exposure for your giveaway. TikTok offers various advertising options, including in-feed ads, branded hashtags, and sponsored challenges. These advertising formats can help you target specific demographics, boost engagement, and drive participation in your giveaway.

Create a Dedicated Landing Page

Develop a dedicated landing page that provides all the necessary information about your TikTok giveaway. This page should include details about the prizes, entry guidelines, official rules, and the deadline. Make sure the landing page is visually appealing and easy to navigate. Use compelling visuals and persuasive copy to entice visitors to participate. Include a clear call-to-action that directs them to enter the giveaway.

Generate Excitement

Build anticipation and excitement for your TikTok giveaway by creating teaser posts and countdowns on your social media platforms. Use engaging captions and visuals to captivate your audience’s attention and generate buzz around the event. Consider utilizing interactive features on TikTok, such as polls and questions, to encourage audience engagement and participation.

By implementing these promotion strategies, you can increase the visibility of your TikTok giveaway, attract a larger audience, and ultimately maximize participation. Remember to monitor and respond to comments and messages from participants to maintain a positive and interactive presence throughout the promotion.

how to promote a tiktok giveaway


Hosting a giveaway on TikTok can be a highly effective way to boost your brand’s presence and engage with your audience. By following the best practices outlined in this guide, such as choosing the right format and goals, selecting relevant prizes, creating entry guidelines and official rules, developing a TikTok contest landing page, and promoting your giveaway, you can increase brand awareness and gain followers.

One important aspect to remember when hosting a TikTok giveaway is to collaborate with other brands or influencers in your niche. TikTok giveaway collaborations can be a powerful strategy to expand your reach and tap into new audiences. By partnering with another brand or influencer, you can leverage their followers and increase the exposure of your giveaway. This collaboration not only benefits both parties involved, but also adds value to the prize pool and makes your giveaway more attractive to potential participants.

When collaborating with another brand or influencer, make sure to establish clear guidelines and expectations. Determine the roles and responsibilities of each party, such as promoting the giveaway on their respective TikTok accounts and cross-promoting on other social media platforms. Also, decide on how the winners will be selected and how the prizes will be distributed. By working together, you can create a synergistic effect that amplifies the impact of your TikTok giveaway and enhances the overall success of your promotion.

So start planning your TikTok giveaway today and explore collaboration opportunities with other brands and influencers. By combining your efforts, you can reach a wider audience, increase engagement, and ultimately achieve your marketing goals.


How can I run a giveaway on TikTok?

Running a giveaway on TikTok involves choosing the right format and goals, selecting relevant prizes, creating entry guidelines and official rules, developing a TikTok contest landing page, promoting your giveaway, and picking and acknowledging the winners.

What is the difference between a giveaway and a contest on TikTok?

In a giveaway, the winner is randomly selected among the entrants, while in a contest, the winner is chosen based on votes or other criteria. Giveaways are easy to manage and help increase brand awareness and followers, while contests encourage user-generated content and can also boost brand visibility.

How do I choose prizes for my TikTok giveaway?

When selecting prizes, consider your budget and audience. You can offer products from your business, purchase sought-after items, or partner with another small business to make your giveaway more appealing. It’s important to choose prizes that are relevant to your brand and attractive to your target audience.

What should I include in my TikTok giveaway entry guidelines and official rules?

Your entry guidelines should be simple and should clearly explain how to enter, such as following you, using your hashtag, commenting, tagging someone, or duetting/stitching your video. Make sure to include an entry deadline and time zone. Your official rules should state that no purchase is required to win and that the giveaway is not associated with TikTok.

Do I need a landing page for my TikTok giveaway?

If you’re asking for something of value from entrants and need to pick a random winner, you may need a landing page as an alternative method of entry. This landing page can be a contact form or provide other options for entering the giveaway. It makes it easier to manage and track entries for your TikTok contest.

How can I promote my TikTok giveaway?

To maximize participation, announce your giveaway on TikTok and encourage your followers to share it. Cross-promote on other social media platforms, engage with influencers, consider TikTok advertising, and create a dedicated landing page. These promotional tactics generate excitement and attract participants.

How can I collaborate with others for a TikTok giveaway?

Collaborating with other brands or influencers can help expand your reach and attract a larger audience to your giveaway. You can partner with relevant brands or influencers in your industry to co-host or sponsor the giveaway, increasing the visibility and impact of your promotion.

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Hi, I'm Tracey! With a love for the art and science of social media, I started this blog to help you navigate the maze of issues, shares, and algorithms. Eager to elevate your social presence? You've come to the right place. Let's connect and thrive online!